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Begin by completing our SEO application today. After you tell us a little bit about your company and exactly what your internet and digital marketing objectives are, we will create a tailored analysis explaining how to improve the optimization of your website, advising how you can convert the increased traffic into new leads for your sales team.
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You have come to the right website if you are looking for SEO services.
We have chatted with many of business owners who have had negative Salt Lake City search marketing stories to tell. Typically, they express concern about spending thousands of dollars to a Salt Lake City SEO company and never seeing any results. Their site may not even be close to the first page of Google’s search results. Sometimes they end up with a few social media profiles, or pages that exist somewhere out in the depths of the internet, never ever to be seen or visited by a single prospective client.
A lot of business owners that pay for SEO have completely no concept what they are paying for because the search engine marketing company that they worked with to supply stated “search engine optimization services” either does not tell them precisely what they are going to do in order to get them more clients or even offer monthly traffic or ranking reports.
You see, the big SEO companies tend to follow outdated business models. A business model that is similar to the big corporations, like cable companies, who are focused on getting as many clients as they can, while providing inadequate service quality to their existing clients. They waste a large portion of their time contracting out jobs out of the country or to other firms, and tell their clients that Google’s algorithms change so often that it is difficult to get their site to rank better.
At Coronation Internet Marketing Ltd. we take pride in being among the few real SEO specialists
We specialize in SEO and we are experts at it! We manage our business with the philosophy that search engine and digital marketing are effective component’s of every business’s marketing plan. There also has to be a fair amount of return on investment as an outcome of these digital marketing endeavours. Otherwise, it may not be regarded as a worthy investment. Digital marketing needs to be watched carefully, tracked, and proven in order to substantiate its effectiveness. At Coronation Internet Marketing, we do this for each and every one of our clients.
Below are the important things you should know so that you know that you are getting a proper quote on digital marketing services from a search engine optimization company that will most definitely get you the results you want.
What market are you targeting for your business and what precisely are they searching online for?
Do you take your clients for granted?
Don’t forget, they are real people searching for honest answers to their questions.
This may seem like “digital marketing for dummies”, but the reality is that many business owners have no idea how to precisely target their customers through the SEO market in a way that will help them to be found online. You also have to understand exactly what it is they are searching for. This could sound really basic to you, but with internet marketing and digital marketing, we have to know precisely how your customers are looking for you on the internet. What exactly are they entering in to Google or other search engines to find what they are looking for?
There is a huge distinction between targeting broad and specific search terms. Ensuring you rank for the terms that are generating targeted leads that clients are prepared to purchase, and are simply searching for the top company or business to supply them the service that they require.
The following is a typical example
Let’s say that you are a lawyer in Salt Lake City. You most likely thought that you would like to rank for the term “Salt Lake City lawyer”. I’m sure that seems logical, right? If you are on the first page of Google’s search results for that term, you undoubtedly think that will bring you business. However, since that search phrase is so broad, individuals searching might be trying to find a divorce lawyer or even a personal injury lawyer… and so on. If you practice criminal law, then you are going to have to spend a lot of money and put months of work into ranking for a term that is so competitive and roughly only 20% of the prospective clients coming to your site will discover content relevant to what they were looking for.
Alright, so let’s focus your keyword down to “criminal defence lawyer in Salt Lake City”. This is a preferred keyword and will likely deliver you even more customers, however the competition is still quite high and somewhat broad.
Lets get into the head of your clients for a moment… Why would those clients require a criminal defense lawyer? Perhaps they are dealing with a domestic violence charge. They might search “domestic violence defense lawyer” in to Google’s search engine. (This search phrase does get around 10 searches per month according to Google’s keyword planner tool) If your website has a web page optimized for that specific search phrase, they are likely going to discover you and presumably hire you if you have excellent information on your website.
This will be the kind of insight we’ll be sharing our clients as their SEO and digital marketing experts.
Don’t wait. You can get started on your SEO today before your competitors do!
Google’s confidential information disclosed
On-page Versus Off-page Optimization
Your rankings in Google are affected by these essential elements
When it comes to doing Salt Lake City SEO correctly, regardless if you are designing a brand-new website or trying to improve the rankings of the website you currently have, there are a number of important elements that you need to comprehend. Google uses two primary elements of optimization that determines how they analyze your site and overall digital marketing strategy.
This consists of the information and content on your website and how it is structured.
- URL structure – Does your domain name contain your keyword? Is your keyword in your page names and titles?
- The arrangement of your links on-site – Are the pages on your website linked in a correct up and/or down silo format?
- Keywords within the content on your page – Do you at least have your keyword within the content on your page a minimum of once? For example, let’s say you want to be found for “SEO marketing”, you should mention that phrase at least once, if not more, within the article. Are you putting your keywords in far too many times (over-optimization)? In other words, don’t stuff your keywords into the content.
- Quantity of content – Do you have enough content on your page(s)? A few sentences of content on your page won’t help you to rank. 500 words is about the bare minimum. If you really want to see great results, 1000 words should be your starting point.
- Design of your site – Does the design of your website make it simple for people to move around and keep them interested so they spend more time on your site? Google is making this more essential for better rankings.
But doesn’t a great looking website help rankings?
The short answer is “no”
So far on this page, we have not mentioned anything about web design except for making sure your site is easy to navigate. However, we can most definitely help with designing your website as we are one of the best web design companies too. There is no question that having a website that looks great is a good thing, and we can help your business with designing a fantastic looking site alongside our search engine and digital marketing expertise.
Below are some additional points to think about if you are searching for a firm to help market your company or organization on the internet for your digital marketing:
The age of your domain name
Google trusts websites that have been around for a while. They will give you more trust if you’re site has been online for more than 5 years. Whereas a site that was purchased last week will take longer to get trust from Google.
You may have a penalized website that will not rank due to bad search engine optimization services. If this is the case, some may say your site will cost too much money and take to long to rank well ever again. But wait! We have been able to help clients to get their website out of penalty, and have them ranking once again in a fraction of the time. Give us a call at (480) 630-0104 to ask us about how we can help you get your website out of the penalty box.
Would you like to find out more about how your digital marketing endeavours can improve?
Call us today so we can complete a FREE website analysis from our experts for your company…
Coronation Internet Marketing Ltd. – Salt Lake City SEO Company